The symptoms are easy to spot . . .
- Longer sales cycles and shorter commitments
- Rising “cost of sales”
- Competing on price
- Declining profits
- Increase in “transactional” sales and casual business relationships
- Decrease in “strategic” sales and deeper business relationships
- It’s just not as fun as it used to be
We don’t have any hard stats to back it up, but we have every reason to believe that extended exposure to
Marginitis can cause substantial loss in IQ points and common sense as well. Many patients presenting the symptoms above have actually cut their Sales & Marketing budgets. Most did so out of fear and confusion, but some actually regarded this as a viable strategy for fixing the problem! (I’m quite serious. You just can’t make this stuff up. I wonder if they would try to “smoke out” lung cancer, or “gorge” obesity into submission ???)
If you’re not experiencing any of these symptoms, you’re in the minority. In fact, a record number of businesses large and small have exhibited these and similar conditions over the last 18 months . . . and the number is increasing at an alarming rate.
Marginitis is spreading like wildfire throughout our economic system. It is, by all accounts a very real threat – a genuine epidemic jeopardizing the livelihoods and lifestyles of Business Owners across the globe.
That’s disturbing news. Fortunately, there is immediate and permanent relief for those who are serious about immunizing their business from the crippling effects of
Marginitis. The cure is simple, and the regimen is easy. Well, sorta . . .
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